Making a Commitment to Networking Effectively
Again, speaking of networking - if treated as a serious business venture, networking can by far yield the most "bang for your buck" marketing results ever. But, you must take time to nurture your new relationships and realize networking must be something you commit to and not just add to your list of things to do at the last minute.
Here are some considerations as you map out your plan.
Some typical business types of events include:
- Association or Organization meetings
- Open House and Ribbon Cuttings
- After Hour Socials/Special Events
- Workshops and Seminars
- Conventions/Conferences/Expos/Trade Fairs
To prepare for the event beforehand, you should research these items:
- The type of event and purpose
- What type of people will be attending
- The location (physical address) and time of the event (and duration)
- What types of opportunities will be presented
How to respond and prepare:
- Make reservations (RSVP) (if you need to make one)
- Record the event in your daily planner (electronically or in print)
- Invite others that would be interested in attending (especially if they are your target audience)
Be prepared by practicing your self-introduction, having plenty of supplies, name badge, door prizes, etc.
For really effective participation:
- Play host to others attending and introduce them to others
- Establish interest and gather information
- Exchange information and business cards
- Show respect to others
- Afterwards, keep in touch and get back to those that need additional information
May your fame always come from stardom and never from infamy – unless you do so by choice!
Carmen Wisenbaker, The Publicity Diva
(alter ego and pen name: Casey Lee)
carmen@penworth.com
Speaker, Author, Marketing Coach
Penworth Publishing & Publicity
www.penworth.com
(281) 404-5019
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