Often times we entrepreneur-type mindsets have more than one business venture at a time. Or, a husband and wife team might own two different businesses and only one of them is available for marketing.

One of the biggest problems that rises out of this scenario is the tendency to market both businesses at the same time to the same audience. But, this type of marketing message will often confuse the audience, instead.

So, how do you effectively get your message across?

Well, here are a couple of techniques you might want to try:

• One is… determine which business is your “lead” business. By lead business, I’m talking about which one seems to have the larger profit base. After determining this, then start marketing this one first. After you have developed a clientele base for this business, then start marketing the “add-on” business to them first. Eventually you will be able to market both businesses to everyone if you plan your message appropriately. Remember, the key is to not confuse others about what it is that you do. Too many messages, and they’ll stop listening all together.

I know this plan seems time consuming, and it is. So, let’s look at one other direction you might want to try.

• Another way to accomplish your goal is to select what audience is best for each business. Then wear each hat, but separately. Choose what group you’ll market what business to and only introduce yourself as that business in the beginning. After they get to know you better, then you can slowly introduce the other business. This method will give you two separate audiences at the same time without so much confusion.

A great way to choose your groups might be by different territories. You could market one business in a local environment and the other in a nearby city or town.

But, whatever method you choose, make sure your audience understands what you do and they understand clearly. This is the best way to build your business - strong and steady!

May your fame always come from stardom and never from infamy – unless you do so by choice!

Carmen Wisenbaker, The Publicity Diva
(alter ego and pen name: Casey Lee)
carmen@penworth.com
Speaker, Author, Marketing Coach
Penworth Publishing & Publicity
www.penworth.com
(281) 404-5019